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PROF. DR. MANFRED KÖHNE und CHRISTIAN JANZE Georg-August-Universität Göttingen, Institut für Agrarökonomie Platz der Göttinger Sieben 5, 37073 Göttingen Tel.: 05 51-39 48 42, Fax: 05 51-39 20 30 E-Mail: MKoehne@gwdg.de
Anwendung der Conjoint-Analyse zur Vorbereitung eines internationalen Markteintritts
Published: 01.05.1999 Authors: Martina Scheer, Ulrich Orth, Peter Oppenheim
Summary: The use of conjoint analysis to prepare an international market entry A critical factor in the successful launch of any new product is an intimate knowledge of consumer preferences and attitudes. This is particularly significant when the product itself is not new per se but is intended to be introduced to a new international…
Aufbau und Anwendung des FAL-Modellverbunds für die Politikberatung
Published: 29.04.2003 Authors: MARCUS BERTELSMEIER; WERNER KLEINHANSS; FRANK OFFERMANN
Structure and Application of the FAL’s Economic Modelling Group for Policy AssessmentThe FAL model group combines several market, regional and farm models for comprehensive policy impact assessments. Since 1996, policy impact analyses have been provided at the request of the German Agricultural Ministry with respect to the design of direct payments, the Agenda 2000, the…
