Ist Geiz wirklich geil? Preis-Qualitäts-Relationen von
Hersteller- und Handelsmarken im Lebensmittelmarkt

Holger Schulze, Achim Spiller, Justus Böhm, Thomas de Witte

Published: 15.07.2008  〉 Jahrgang 57 (2008), Heft 6  〉 Resort: Articles 
Submitted: N. A.   〉 Feedback to authors after first review: N. A.   〉 Accepted: N. A.

ABSTRACT

Studies which analyze price-quality relations in the consumer goods market are mainly more than ten years old and deal marginally with food products. In this survey, the sceptical findings are confirmed with a special focus on the food market. The results show that food quality, risk avoidance and increase in quality benefits are not determined by price levels. Furthermore, the findings demonstrate that private labels in general – and the private labels of the discounter in particular – have a better price-quality ratio than manufacturer brands and private labels of supermarkets and hypermarkets.
CONTACT AUTHOR
DR. HOLGER SCHULZE
Georg-August-Universität Göttingen
Department für Agrarökonomie und Rurale Entwicklung
Platz der Göttinger Sieben 5, 37073 Göttingen
Tel.: 05 51-39 48 38, Fax: 05 51-39 12 122
E-Mail: h.schulze@agr.uni-goettingen.de
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