Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren

Ulrich Enneking

Published: 24.10.2003  〉 Jahrgang 52 (2003), Heft 5 (von 8)  〉 Resort: Articles 
Submitted: N. A.   〉 Feedback to authors after first review: N. A.   〉 Accepted: N. A.

ABSTRACT

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular customers of organic food are much less price sensitive than occasional buyers.
CONTACT AUTHOR
Dr. ULRICH ENNEKING
Forschungs- und Studienzentrum für Veredelungswirtschaft Weser-Ems der Georg-August-Universität Göttingen,
Driverstrasse 22, 49377 Vechta
Tel.: 04 441-15 279, Fax: 04 441-15 469
e-mail: ulrich.enneking@agr.uni-goettingen.de
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