Über die Rekonstruktion der Handlung "Einkaufen im Bioladen" – ein Beispiel für qualitative Sozialforschung nach der "Grounded Theory"

Simone Helmle

Published: 19.08.2005  〉 Jahrgang 54 (2005), Heft 6 (von 8)  〉 Resort: Articles 
Submitted: N. A.   〉 Feedback to authors after first review: N. A.   〉 Accepted: N. A.

ABSTRACT

This article presents a study about the symbolic significance of shopping in the organic store. The data are based on autobiographic reports and analyzed using grounded theory. The result is a concept with finding of identity and well-being as the main categories. According to these categories, hypotheses about the structures of personal values were proposed. Such structures are the perception of an alternative lifestyle as something normal, sympathetic ideas towards farm production and ideas about self-sufficiency. A strong point of the analysis is the abundance of empirical material, but the small number of cases and the subjects strong philosophical nature are restrictive.
CONTACT AUTHOR
DR. SIMONE HELMLE
Universität Hohenheim (430A)
Institut für Sozialwissenschaften des Agrarbereichs,
Fachgebiet Landwirtschaftliche Kommunikations- und Beratungslehre
70593 Stuttgart
Tel.: 07 11-459 26 50, Fax: 07 11-459 26 52
E-Mail: helmle@uni-hohenheim.de
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