Promotion of Organic Farming in Germany: Development and Perspectives for the FutureOrganic farming is promoted financially in the Federal Republic of Germany since 1989. The entire segment shows a very dynamic development since that time. In the past eleven years, the organically managed land area has increased more than ten-fold. Now, a large bouquet of…
Risk perception and consumer trust after a food scare: An experimental analysis
Published: 31.08.2001 Authors: ANDREAS BÖCKER, SILKE ALBRECHT
An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction that post food scare consumer trust in a particular supplier…
Social Marketing – ein Konzept für die Gestaltung von Politik zur Ausweitung des ökologischen Landbaus in Deutschland?
Published: 02.03.2006 Authors: Heike Kuhnert
In 2001 the Federal Government of Germany formed by Social Democrats and Green Party declared a policy goal of 20 % of organic farming in Germany by 2010. This objective can only be achieved by behavioural changes of the actors within the food supply chain and consumers. Therefore, the proper political strategy has to be…
