A Cross-cultural Research on Consumers' Attitudes and Behaviours towards Organic and Regional FoodsThis paper presents the results of a comparative study done in spring 1999 in the two French and German regions of Languedoc-Roussillon and Bavaria. The analysis of the data collected by means of computer-assisted telephone interviewing among private households brings about differences in the two populations' attitudes and behaviours towards organic produce and regional food. For example, while consumption of organic food is more important in Bavaria, confidence in labels stating organic production seems to be much more widespread in the Languedoc-Roussillon. Applied food marketing should take these differences into account.
