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Konturen lokaler Wettbewerbsvorteile im Lebensmittelmarketing

HELMUT HAUSLADEN

Published: 28.11.2000  〉 Heft 12/2000  〉 Resort: Articles 
Submitted: N. A.   〉 Feedback to authors after first review: N. A.   〉 Accepted: N. A.
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ABSTRACT

Structures of Local Competitive AdvantagesDue to the increasing rate of globalization and growing similarities in the consumers demands the question rises, to what extent local competitive advantages may be caused by this development. The article extracts from the PORTER'S theory of national competitive advantages four regional - competitive promoting - potential fields (factor, consumer, co-operation and image) and proves them with empirical examinations. The results show extendable chances for regional food marketing concepts.

CONTACT AUTHOR
Dipl.-Ing. agr. HELMUT HAUSLADEN, Institut für Wirtschafts- und Sozialwissenschaften der TU München, Alte Akademie 14, D-85350 Freising-Weihenstephan
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