Published: 28.11.2000 〉 Heft 12/2000 〉 Resort: Articles
Submitted: N. A. 〉 Feedback to authors after first review: N. A. 〉 Accepted: N. A.
Structures of Local Competitive AdvantagesDue to the increasing rate of globalization and growing similarities in the consumers demands the question rises, to what extent local competitive advantages may be caused by this development. The article extracts from the PORTER'S theory of national competitive advantages four regional - competitive promoting - potential fields (factor, consumer, co-operation and image) and proves them with empirical examinations. The results show extendable chances for regional food marketing concepts.