Summary:
Information networks as a challenge and as an opportunity for the agricultural business sector
Like no other media, today the Internet influences the information and communication processes. With a world-wide standardisation of user surfaces on the World Wide Web, the Internet has started to contest existing organisation principles. This is no wonder since forms of organisation depend on the available means of communication. Like everything else, the agricultural sector is subject to changes because of the increasing Internet use. A number of examples in the paper describe which opportunities arise for the partners from "advising", "farming", "trade" and "science" because of the improved communication via modern information networks.
