Influencing the Effect of Nutritional Information by Framing:
Analysis using the Example of Folic Acid

Kathrin Lensch, Monika Hartmann, Johannes Simons

Published: 01.09.2011  〉 Volume 60 (2011), Number 3, 139-153  〉 Resort: Articles 
Submitted: N. A.   〉 Feedback to authors after first review: N. A.   〉 Accepted: N. A.

ABSTRACT

One way to support consumers in integrating health aspects into their purchase and eating behaviour is to make information available to consumers in a comprehensible manner. In behavioural economics framing effects are acknowledged as important factors influencing perception of information. In this paper framing effects are analysed by means of an experiment using the example of information about folic acid. The results give evidence that framing influences consumers’ perception, the need for information and decision process even though the effect is small. Overall, a negative frame results in a stronger effect than a positive one.
CONTACT AUTHOR
PROF. DR. MONIKA HARTMANN
Rheinische Friedrich-Wilhelms-Universität Bonn
Institut für Lebensmittel- und Ressourcenökonomik
Nussallee 21, 53115 Bonn
E-Mail: monika.hartmann@ilr.uni-bonn.de
Download Cover
SUBSCRIBER CONTENT

This is a free article. You can open it here.

RELATED ARTICLES

SHARE THIS ARTICLE

Menu