Alternative Schätzungen von Werbeelastizitäten für den deutschen Fleischmarkt bei Multikollinearität – Ein ökonometrischer Vergleich
Published: 01.11.2000 Authors: KLAUS HOFF
Estimates of Advertising Elasticities on German Meat Markets under Multicollinearity – An Econometric Comparison The efficiency of commodity advertising is normally quantified by estimates of advertising elasticities. More and more estimates of these elasticities are done by linear expenditure systems. A comparison of elasticities, estimated by conventional econometric models on the one hand and by…