In this study, we examine citizens’ perceptions of recent livestock production in Germany. Thereby, we focus against the backdrop of seven animal species-specific guidelines written by Scientific Advisory Board on Agricultural Policy, Food and Consumer Health Protection at the Federal Minis-try (WBA, 2015). We combine a qualitative study with focus group discussions about pig, cattle and poultry production systems and a quantitative online survey with factor analysis. Based upon the findings of the exploratory factor analysis, a clus-ter analysis was conducted to assign respondents to groups. The results provide an overview of citi-zens’ recent perceptions and attitudes, show differ-ences and commonalities with regard to the three main livestock production systems pig, cattle and poultry production. We sum up our qualitative results as thesis for each animal species. Further-more, we show relevant factors for respondents and divide them into clusters. We discuss these results against the background of the guidelines stated by the WBA.
