Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung

Ines M. Heer

Published: 08.05.2008  〉 Jahrgang 57 (2008), Heft 5  〉 Resort: Articles 
Submitted: N. A.   〉 Feedback to authors after first review: N. A.   〉 Accepted: N. A.

ABSTRACT

Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.
CONTACT AUTHOR
DR. INES M. HEER
Benalper Str. 12
57489 Drolshagen
Tel.: 027 61-71 329, Fax: 027 61-71 329
E-Mail: ines.heer@gmx.de
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