Andreas Hildenbrand, Soviana Soviana
Published: 28.02.2015 〉 Volume 64 (2015), Number 1, 42-57 〉 Resort: Articles
Submitted: N. A. 〉 Feedback to authors after first review: N. A. 〉 Accepted: N. A.
The knowledge of relevant criteria and important motives for the choice of a course can help a university in improving present courses and developing future courses. This knowledge will enable a university to strategically increase its attractiveness for actual and potential students. Whereas the undergraduate school choice is explored to a large extent, the graduate school choice is largely unexplored. We analyze the master courses in agriculture at the University of Giessen by conducting a survey. We use marketing research methods to analyze our survey data.