Assessing the Criteria for and the Satisfaction with the Choice of a Graduate School: an Example from the Master Courses in Agriculture at the University of Giessen

Andreas Hildenbrand, Soviana Soviana

Published: 28.02.2015  〉 Volume 64 (2015), Number 1, 42-57  〉 Resort: Articles 
Submitted: N. A.   〉 Feedback to authors after first review: N. A.   〉 Accepted: N. A.

ABSTRACT

The knowledge of relevant criteria and important motives for the choice of a course can help a university in improving present courses and developing future courses. This knowledge will enable a university to strategically increase its attractiveness for actual and potential students. Whereas the undergraduate school choice is explored to a large extent, the graduate school choice is largely unexplored. We analyze the master courses in agriculture at the University of Giessen by conducting a survey. We use marketing research methods to analyze our survey data.
CONTACT AUTHOR
DR. ANDREAS HILDENBRAND
Institut für Betriebslehre der Agrar- und Ernährungswirtschaft
Justus-Liebig-Universität Gießen
Senckenbergstraße 3, 35390 Gießen
E-Mail: andreas.hildenbrand@agrar.uni-giessen.de
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